I was recently tagged in a picture of a local businesses logo. The business was preparing for an opening night so they posted a logo and tagged it with peoples names. The reason that people do this because when you are tagged in a photo it is posted to your news-feed, wall, my friends news feed and can even appear as one of the pics that appears in your personal photo strip. So basically, people are using your personal facebook page (and the existing relationship) as a means to get free advertising for their business.
This is by definition Spam
Wikipedia: Spam is the abuse of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages
I believe, that when businesses engage in this form of spam they are under the mis-guided intention that they are actually engaging with their target audience. Although there is actually an engagement that takes places it is not a very nice once and not one that will leave a positive taste in peoples mouth. So it is not really and engagement but rather an irritation.
Further, in addition to this being outright spam, it is also violates the Facebook terms and conditions:
You can tag a photo only with the express consent of the user on whose behalf you are doing the tagging, and must only tag images when the tag accurately labels what is depicted in the image.
There have been instances when business have have been wiped from Facebook for violating terms and conditions such as this… so why would you bother to professionally present your business with this tactic?
Facebook photo tagging as a means of promoting a commercial venture is a cheap and nasty tactic that is void of any creative thought.
I recall reading a blog post a while back the story went something like this:
NAB bank posted a blatant advertisement in a non-commercial forum. The next day, people from the forum went into NAB branches holding placards that promoted their own businesses. Of course, NAB staff freaked out and called security to remove the people from advertising in their branches. The point here, is that if you want to control the advertising that takes place on your physical premises or electronic assest then don’t take it upon yourself to advertise your own business via mediums that are not yours.
This is why Facebook has an option to advertise. You can start advertising with a small budget like $10.00 – you can target your message to your audience and prevent from pissing people off.
You do actually have the option of preventing people from tagging you in photos (Go to <<account << privacy settings << customise settings). Personally, I like the fact that my family and friends can connect with me via a photo upload – I just get frustrated when people help themselves to my personal electronic assets for advertising purposes.