Facebook Introduces Deals!
Major Announcement from Facebook Today!
Not so long ago, Facebook released ‘places’ and now today they have released ‘deals’ that will work in conjunction with the Facebook ‘places’ platform.
Business owners can offer ‘deals’ to customers based upon whether they are regulars or whether they check-in with friends – or even just offer something free to customers that ‘check-in’. Once you have checked in you would show your mobile screen to staff to receive the free offer.
As Gary Vaynerchuk so eloquently summarised “Mobile is the battlefield and Facebook has dropped a bomb today”.
- individual deals – discounts & free stuff
- friend deals – require tagging a number of friends to share savings.
- loyalty – loyalty deals require multiple check-ins
- charity deals – the business will donate money to a charity when you ‘check-in’
Here are some examples of how businesses in the US are utilising ‘deals’
- 24 Hour Fitness: Donating $1 to Kaboom to support children’s health for everyone who checks in to its fitness clubs.
- Alamo Drafthouse Cinema: Hosting a free screening for whichever of their movie theaters gets the most check-ins, as well as giving free souvenir Facebook Places pint glasses just for showing that you’ve claimed the deal.
- American Eagle Outfitters: Offering 20 percent off.
- Chipotle: Giving its Facebook guests two entrees for the price of one.
- Gap: Giving blue jeans to the first 10,000 customers to claim their deal.
- Golden State Warriors: Inviting those who check in to an exclusive event with a basketball player on the NBA team from Oakland, Calif.
- Harrah’s: Offering a complimentary nightclub admission, buffet or other gift to people who stop by any of its 10 Las Vegas resorts.
- H&M: Offering 20 percent off.
- JCPenney: Giving $10 off any $50 purchase.
- Lululemon: Sharing the gift of yoga by giving guests a pass to a local yoga studio.
- Macy’s: Offering 20 percent off select merchandise.
- McDonald’s: Giving $1 per customer to the Ronald McDonald House Charities.
This is massive news for all of the location based apps like – Foursquare & Gowalla! It is also massive for all location based businesses.
Nobody knows how Facebook location services will impact the other platforms like Foursquare & Gowalla. I read somewhere that there were around 60,000 Foursquare users in Australia compared to Facebook which currently has 8,259,520 Australian accounts With such a small group of users I predict Facebook Deals/Places is sure to kill Foursquare in Australia.
Facebook deals are now live in the US and will be available in Australia soon.
Get ready business owners! If you need a creative online marketing strategy for your business you can enquire here
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- Mobile screen shot of Facebook Places
