Google has launched a new Google Advertising option for local maps called ‘boost’. These ‘boost’ advertisements will contain basic location/contact information along with customer focused information such as reviews & star ratings along with a special map marker.
The concept behind ‘boost’, according to Google’s Long Lat Blog is that small businesses will be able to run their own advertising without having to worry about complex Adwords strategies and bidding.
Like any good business, Google strives to remove all obstacles between the customer and the sale. In this case the obstacle is the knowledge and time needed to have a successful Adwords campaign & marketing consultants.
Once the ad has been set up there is no ongoing management needed. Really Google, you mean you just want me to give you my credit card and then forget about it?! How out of character.
It sounds nice and easy – but what happens when there are 10 Thai Restaurants in Brisbane CBD, all paying to appear for a Google Maps result? The logical answer is that Google will serve the advertisement that a) has available budget b) is most relevant to the search term. How does 1 Thai Restaurant on the same street be more “relevant”… = welcome back to the SEO middle wo/man.
The irony is that as these ads become more accessible to small businesses more and more people will sign up for ads making it even more competitive.
The new platform is currently in beta and is only available to select businesses in San Francisco, Houston and Chicago.
Google Boost is in addition to the Google Tags feature (also introduced in 2010).
PS – Bye Bye Yahoo Search Monkey, hello Google Boost.